Wallapop successfully acquires new listers with Jampp

About Wallapop

Wallapop is a leading free app for buying and selling second-hand products, championing a sustainable approach to consumption through circular economy principles and fair trade.

The Challenge

Wallapop was looking to attract new listers to start selling items on the platform and to turn existing buyers into sellers.

“At Wallapop we are very pleased to have Jampp as a partner. They deliver solid performance, attract quality users and have even developed bespoke creative formats for us, such as Tutorial and Multiproduct ads, which align perfectly with our growth objectives.” — Julia Zucchino, Performance Marketing Specialist at Wallapop.

The Solution

Jampp helped Wallapop connect with high-quality users and boost new product listings.

• Lift Measurement: Used our proprietary incrementality tool to accurately assess campaign impact in real time.
• Advanced Creatives: Built and tested a combination of advanced formats such as Dynamic Product Ads and Tutorial Ads to maximize user interaction.‍
• Multi-Event Optimization: Relied on machine learning algorithms to identify and prioritize events that had a higher probability of future conversions, boosting campaign performance.

Key success metrics

Grow your mobile app with Jampp

If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.