Princess Casino engages new players with User Acquisition

About Princess Casino

Princess Casino is a leading online gaming platform offering a vast selection of over 4,000 casino games, including slots from top providers like EGT, Greentube, NetEnt, and Playson, as well as live casino tables featuring roulette, blackjack, and baccarat from Evolution, Pragmatic, Skywind, and Ezugi.

The Challenge

Making up $4,388M in IAP revenue in 2024 [1], Casino Slots apps continue to grow rapidly in an increasingly competitive industry. Amid this momentum, Princess Casino’s main goal was attracting high-value players at scale—loyal users ready to install the app and start playing.

“Jampp has been a strategic User Acquisition partner for us from the start, helping us consistently grow our user base and bringing new creative ideas and proposals that keep us ahead in a competitive market. We truly value the strong communication and close relationship we've built together.” — Andreea Negrila, Marketing Coordinator at Princess Casino.

The Solution

Princess Casino partnered with Jampp for User Acquisition, expertly pairing their growth efforts with a robust creative strategy. 

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Advanced optimization models

Jampp’s advanced Data Science models optimized campaign performance for a healthy CPI while boosting ROAS. This proprietary technology maintained consistent performance even as the campaign budget scaled, seamlessly adjusting to Princess Casino’s ambitious growth objectives.

High-converting creative units

Princess Casino strategically leveraged top-performing creatives to drive meaningful user interactions. Jampp's dedicated Creatives team developed a variety of engaging ad units, such as Playable ads and interactive roulettes inspired by Princess Casino's core goals and value propositions—ultimately maximizing user engagement.

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Key success metrics

Grow your mobile app with Jampp

If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.

References

[1] Sensor Tower, 2025.