Trending creative strategies for Shopping apps in 2024 [+GUIDE]

Many elements contribute to the success of a growth strategy—and creatives are certainly one of them. They are the visible face of your brand to users, and when done right, they encourage someone to download an app, use a discount, or complete a purchase.

In the privacy era, creatives also give marketers the flexibility to test freely, allowing them to pull different optimization levers and alternate between multiple formats and features to drive incremental performance for their mobile business.

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Introducing Profit by Design

To help you fully maximize your creative strategy, we’re introducing Profit by Design: Increase your ROI with the Right Creative Strategy (Shopping edition). Created in collaboration with M&C Saatchi Performance and Apptopia, this comprehensive guide brings together all the insights you need to strengthen your creative efforts in 2024: an overview of the Shopping app landscape across regions, the top creative formats for the year, impactful improvements to boost results, and even complementary initiatives to enhance your strategy.

About this guide

They say a good product is easier to sell, but a good ad is easier to click (or tap 😉). In this guide, you will find a curated list of formats, channels, strategies, and best practices that are helping some of the leading Shopping apps across the globe grow their user base, maximize retention, and drive more sales.

Highlights include:

• Key insights into the state of Shopping apps in 2024
• Trending creative formats and features worth testing
• Essential DOs and DON’Ts to improve your ads
• Complementary growth strategies 
• Contributions from industry experts such as Fetch, Magazine Luiza, and OTTO

Increase your ROI with the right creative strategy

If you’re a mobile marketer looking to boost your creative efforts ahead of the 2024 end-of-year Shopping season learn more about the guide or contact us to talk to an expert and discuss the unique challenges your app is facing.