TaDa Delivery drives growth across the full funnel in LATAM

About TaDa Delivery

TaDa Delivery is AB InBev’s first global, direct-to-consumer (DTC) digital platform. The company delivers premium beer brands at competitive prices and its name refers to TaDa Delivery’s mission to bring ‘magic’ into casual gatherings at home like sports nights, family dinners, and special moments with friends [1].

Created in 2022, the company quickly gained traction, expanding to 12 new countries. Today, TaDa delivers the products of local retail partners and its proprietary stores across key markets like Mexico, Argentina, the Dominican Republic, and South Africa. 

The Challenge

TaDa Delivery was looking to maximize their reach and drive incremental orders across 6 key LATAM markets: Mexico, Paraguay, Republica Dominicana, Panama, Ecuador, and Peru.

Understanding that each market has its own challenges and opportunities, TaDa Delivery worked with its agency, EPA Digital, to partner with Jampp for User Acquisition and App Retargeting. 

“We're delivering a wide offering across multiple markets, so we need partners who have the technology to promote our products and optimize campaigns based on the specific needs of each market and audience. Jampp's platform is key in supporting our growth efforts across the entire user journey,  helping us attract and retain quality users at scale across our main markets in Latin America.” — Rebeca Mayumi Park Campos, Global Growth Marketing Manager | ICP at TaDa Delivery.

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The Solution

TaDa Delivery focused on attracting new quality users and encouraging them to place their first orders. Working with Jampp and their agency, EPA Digital, TaDa Delivery grew their user base by  105% while driving 144% more purchases with custom creatives and an efficient budget allocation strategy around limited-time discounts. 

• Relying on a robust creative strategy, TaDa leveraged Dynamic Product Ads (DPA) to automatically showcase their wide offering without the need to manually create each ad. 
• Jampp implemented a budget allocation strategy to further boost campaign pacing across top-performing days and times.

Jampp's growth platform allowed TaDa to seamlessly run monthly limited-time promos, collecting new learnings to optimize campaign performance.

Success Metrics

‍“Partnering with Jampp has been instrumental in driving incremental installs and sales for TaDa Delivery. Their transparency and robust fraud prevention give us full confidence in the results, while their creative expertise continuously brings fresh concepts and strategies to test. We’re thrilled with the outstanding results we’re achieving together across key Latin American markets.” — Oscar Cruz Becerra, Account Director at EPA Digital.

Grow your app with Jampp

If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.

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References

[1] “TaDa Delivery: The magic behind AB InBev’s first, global direct-to-consumer platform,” ABInBev, 2023.