Serasa boosts mobile app signups with Jampp CTV

About Serasa

Serasa Experian, part of Experian, is Brazil's leading data tech company specializing in financial services such as the granting of credit and fraud prevention.

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CTV performance gains momentum

Serasa is a growth-savvy partner, always exploring new strategies to scale its mobile business by attracting high-quality users and getting them to interact with their app.

Connected TV (CTV) checked all the boxes, providing Serasa with access to a channel where Brazilian users spend over 4 daily hours [1], with 83% of CTV users watching together with others for a shared viewing experience [2]. Leveraging Jampp’s CTV solution, Serasa achieved measurable mobile growth, validated in real time through Adjust, their MMP partner. The result? A 92% increase in installs and a 20% boost in signups across campaigns powered by Jampp.

“Pairing mobile with CTV performance has been an important step in growing our app. Especially because, with this solution, we could prove efficiency in video campaigns. Jampp is a trusted partner for us, always helping us test new initiatives, and with a team always aligned with us and our KPIs. We love how their CTV solution keeps the perfect balance between the real-time scale of programmatic and the visual impact of TV.” —Camila Oliva, Digital Marketing Senior Analyst at Serasa

The solution

Partnering with Jampp for CTV performance, Serasa leveraged the big-screen impact of TV ads to show engaging creatives that encouraged users to download their mobile app and complete the signup process.

How Jampp CTV works

1️⃣ The MMP provides impression trackers for TV ads or sets them up for IP matching.

2️⃣ Jampp serves the ad on CTV, captures the household IP, and shares it with the MMP.

3️⃣ A user downloads your app after seeing the CTV ad.

4️⃣ The MMP attributes the conversion using IP matching and probabilistic modeling.

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Integrated with Adjust, their MMP partner, this solution allowed Serasa to measure conversions across screens in real time, effectively assessing the impact of their CTV efforts.

• Creative performance: Our dedicated Creatives team adapted Serasa's existing assets for this new channel, crafting eye-catching CTV ads designed to boost mobile conversions.

• Premium placements: We optimized campaign performance based on top-performing premium inventory tailored to Brazilian users, reaching them via their favorite content.

• Optimization models: Our machine learning models maximized campaign efficiency by enabling Serasa to exclusively target users who were more likely to install the app.

Success Metrics

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Grow your app with Jampp

If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.

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References

[1] We are social & Meltwater, 2024; 

[2] comScore, 2024 (LATAM).

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