Jampp’s new SKAN 4.0 guide 📚—and a sneak peek into SKAN 5.0

Introducing our new SKAdNetwork guide

SKAdNetwork is here to stay—and the sooner advertisers adapt to this new framework, the faster they will be growing their apps in the privacy era. Today, the industry is slowly adapting to the latest changes introduced by Apple but the announcement of SKAN 5.0 has raised the alarm: it’s time to catch up on SKAN 4.0. 

The latest SKAdNetwork version brings multiple updates that will enable marketers to access more insights and optimize the performance of their iOS campaigns. 

To help you maximize the potential of these changes, we are excited to introduce Jampp's new SKAdNetwork 4.0 guide. In this book, we’ve gathered everything marketers need to know to win in the Data Privacy era, from an introduction to the world of Apple’s ATT, to a detailed description of what the latest changes mean, best practices to grow with SKAN 4.0, next steps, and even a sneak peek into what’s coming next in SKAN 5.0.

We hope this becomes a valuable tool for your team. 

Download your copy of App Marketers’ Guide to SKAdNetwork 4.0. 

In this guide, you’ll find…

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Introduction

• A brief introduction to ATT & SKAdNetwork
• Why should app marketers test SKAdNetwork now?

SKAdNetwork 4.0

• Understanding SKAN 4.0
• What is crowd anonymity?
• Update #1: Hierarchical source identifiers
• Update #2: Multiple postbacks
• How randomized timers work
• The Lock Window parameter
• Update #3: New conversion values
• Update #4: Web-to-mobile attribution

Shifting to SKAN 4.0

• Key considerations for app marketers 
• About SKAN 5.0

Additional resources

• Recommended content
• SKAN Glossary

If you’d rather talk to one of our experts to learn how to leverage SKAdNetwork to grow your mobile business, drop us a line to schedule some time with one of our experts. 

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