FREENOW drives incremental rides with UA & App Retargeting

About FREENOW

FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe available in 9 markets and in over 150 cities.

The Challenge

FREENOW was looking to attract new users and encourage existing riders to book more taxi trips.

“Jampp is a valuable partner for us. Their growth platform seamlessly supports both User Acquisition and App Retargeting, helping us attract high-quality riders and drive incremental trips across a variety of geos.” —Bruno Romão Rodrigues, Regional Digital Marketing at FREENOW.

The Solution

FREENOW partnered with Jampp for User Acquisition and App Retargeting, successfully expanding their user base while keeping riders engaged and booking journeys.

• Implemented Always-on Lift Measurement, enabling FREENOW to measure campaign impact accurately from day one.
• Leveraged advanced data science models to optimize campaign ROAS by analyzing multiple data signals.
• Created hyper-relevant custom creatives, such as Weather-Based Ads, which dynamically adapt to real-time weather conditions.

Key success metrics

Grow your mobile app with Jampp

If you want to learn more about how Jampp’s programmatic platform and solutions can help you grow your user base and drive more in-app conversions, take a look at our success stories, or contact us to see our growth platform in action.

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