At the Forefront of the Food Delivery App Race
Being able to order food with a mobile app appears to be the ultimate use case for smartphones, as location and ease of use are essential to the experience.
“Eating” is a pretty consistent (and regular) need for most humans and the lifestyles of most economically active adults are such that cooking at home has become the exception rather than the rule.
The combination of all these factors has created an unprecedented opportunity for food delivery apps to thrive but it has also resulted in an extremely competitive vertical.
Deliveroo, one of the leading contenders in the space has scaled rapidly. The company now works with over 30,000 riders and 20,000 restaurants to deliver delicious dishes in over 140 cities across 12 countries.