We are a demand side platform, we are not an ad network. We apply programmatic and big data technologies to conduct tracking, real-time optimization and mobile media buying at scale.
We measure across all mobile marketing channels from impressions to install to post-install events. Our data analysts conduct cohort analysis to observe user performance over days, weeks, and months, to discover trends and movements that are otherwise hidden.
We tap into a massive global in-app and mobile-optimized inventory by accessing over 160 billion mobile impressions every month.